Local SEO and Google Business Profile optimization are connected, but they aren’t the same thing—and mixing them up is one of the reasons businesses stay stuck.

Google Business Profile posts are one of those features people either forget exists or assume doesn’t matter.

If you’re trying to rank higher on Google Maps, you’re not alone—because being in the top 3 map results is basically the modern-day goldmine.

If your Google Business Profile isn’t showing up on Google Maps, it usually comes down to one thing: Google doesn’t trust your listing enough yet to rank it.