Ongoing Marketing Management
Your marketing, handled.
Hand over the planning, coordination, execution and ongoing improvement. Hashira takes the reins so marketing keeps moving without becoming another job for you.
What this covers
Everything your marketing operation needs to run.
Ongoing Marketing Management is not a task list. It is a managed operation — strategy, execution, and improvement working together.
Strategy and Planning
Priorities, campaign planning, channel decisions, and a clear direction for the work — reviewed and adjusted based on what is happening in the business.
Content Production
Copy, creative direction, and content for the channels that matter to your business. Produced consistently, not in bursts.
Campaign Management
Campaign setup, execution, monitoring, and optimization. We manage the work, not just the brief.
Channel Coordination
Website, search, social, email, and CRM working together — not as separate tasks owned by different people.
Reporting and Analysis
Clear reporting on what is working, what is not, and what we are adjusting. Tied to decisions, not vanity metrics.
Continuous Improvement
We review, test, and improve the marketing operation over time. The system gets better as we learn what works for your business.
How it works
A managed operation, not a task queue.
Most marketing relationships fail because the client ends up managing the work. We own the strategy and the execution, and we are accountable for both.
We lead the strategy
We translate business goals into clear marketing priorities and keep the direction aligned as the business changes.
We execute the work
Content, campaigns, channel management, and reporting — owned and driven by us, not delegated back to you.
We improve continuously
We review performance, identify what needs to change, and keep the system getting better over time.
What handled actually means
You hand over the headache. We take the reins.
Give us the business context and the access we need. Hashira takes it from there.
We lead the strategy, organize the work, coordinate the moving pieces, execute what needs to happen and improve the system as we go. You stay informed without becoming the marketing project manager.
We Set the Direction
We translate business goals into clear marketing priorities and decisions.
We Keep It Moving
We manage the work, remove bottlenecks and make sure execution does not disappear behind everything else happening in the business.
We Connect the Pieces
We coordinate content, search, website, email, social, CRM, campaigns and reporting so they work as one system.
We Solve the Problems
We handle routine decisions, platform issues and execution problems without sending every question back to the client.
We Show You What Matters
You get clear visibility into what is happening, what is working and what should change without having to manage the process.
You run the business. We take responsibility for keeping the marketing operation moving.
Who this is for
This is for businesses that are done doing marketing themselves.
- You have a business that needs consistent marketing but not a full internal team
- You've tried managing marketing yourself and it keeps falling behind
- You want senior strategy and execution without the overhead of managing it
- You need someone accountable for the whole marketing operation, not just tasks
- You're growing and need marketing that can scale with you
- You want clear reporting and a partner who can explain what's working and why
- You've outgrown ad hoc marketing and need a real system running
Honest boundaries
What's not included.
Scope clarity prevents disputes. Here's what falls outside a standard engagement, and what we do when you need it.
- Custom software development or web application builds
- Paid media spend (we manage campaigns; ad budget is separate)
- Photography, video production, or custom illustration
- PR, media relations, or earned media outreach
- Legal, compliance, or regulatory review of content
How scope is built
Built around what your business actually needs.
We do not sell fixed packages. Scope is agreed at the start of each engagement based on your business goals, priorities, and what needs to happen. It is reviewed regularly and adjusted as the business changes.
You keep ownership of every account, asset and document created for your business. Ownership does not mean you have to manage the marketing operation.
Common questions
What to expect from Ongoing Marketing Management.
Is this a retainer?
Yes. Ongoing Marketing Management is a monthly engagement. We agree on scope at the start and review it regularly to make sure it reflects what the business needs.
What's included in the scope?
Scope varies by engagement. We build it around what your business actually needs — not a fixed package. Common elements include strategy, content, campaigns, channel management, and reporting.
Do we need to do a Marketing Reset first?
Not required, but recommended. The Reset gives us a clear starting point and reduces the time it takes to get to effective execution. If you've already done a thorough audit, we can work from that.
How much of our time does this require?
Hashira is designed to minimize your time investment. We lead the work and keep it moving. Your involvement is focused on providing business context and making decisions that require your judgment — not managing the day-to-day marketing operation.
Can you work with our existing team or vendors?
Yes. We can work alongside your internal team, coordinate with existing vendors, or take over from previous agencies. We adapt to your setup.
Is the scope fixed?
No. We review scope regularly and adjust based on what the business needs. If priorities shift, the engagement shifts with them.
Marketing that runs. Every month.
Tell us where your marketing is right now. We'll figure out the right scope and starting point together.