Hiring a Marketing Person Won’t Save You — Hiring a Strategist Will

One of the biggest mistakes business owners make is thinking that hiring “a marketing person” will magically fix their sales, their visibility, their brand identity, or their entire digital presence. The reality is that most marketing hires fail not because they’re bad at what they do, but because they were hired to execute instead of strategize.

They get handed a messy brand, unclear messaging, broken funnels, a website that doesn’t convert, and no overarching plan — and then people wonder why nothing moves. A marketing person can only run with what they’re given, and if the foundation is cracked, they’re set up to fail before they even log in.

A strategist, on the other hand, doesn’t just take tasks — they build the entire system those tasks live inside. When you work with Hashira Strategies, you’re not getting someone who posts cute content and hopes for a miracle. You’re getting someone who creates the brand architecture, writes the messaging hierarchy, designs the funnel, restructures the website flow, aligns your offers, optimizes your user journey, and builds the marketing engine that actually converts strangers into customers.

A marketing person asks, “What do you want me to create this week?” A strategist asks, “What are we trying to accomplish and what is the smartest path to get there?” That difference is everything. It’s why hiring just “a marketing person” leads to disappointment — and why working with a strategist leads to actual growth.